backstage

I embarked on such an interesting adventure on telling stories. A whole new universe of sensations I unveiled through video... more than listening to a person's POV (aka point of view, the internet's latest thread), we are invited to feel it all within, guided through, as a best friend, as witness, as part of that reality, no matter where or who you are, for a moment.

This is the power of social media. Get a glimpse of what makes people get up everyday and make it happen. This is my kick into design and urban living. How spaces mold our behavior and how to induce a better lifestyle through furniture and interior design thinking.

I have worked in the field for more than 15 years... wrote articles for the most influential publications, directed one, traveled to all the relevant (and those not as much) design weeks around the globe, met interesting designers, architects, collectors, brand directors, marketing managers, you name it. After styling sets for campaigns, ads and publications, I moved to Milan to take to a new step. Combine all of this into one solid strategy when it comes to communicate, reunite, launch and receive. We are one. Let's make it together.

No more barriers, no more lock-downs.

Ricardo Gaioso
Creative Director